Trenders change at the speed of light, but it seemed: universal love for gel polishes is forever. It dries quickly, lasts a long time, looks perfect – isn’t this the best solution in a time-limited mode? But in the top salons they have already noticed: clients are increasingly returning to the usual coating or completely abandoning it.

“So far, this tendency is noticeable mainly among businesswomen,” the master told the editor-in-chief of BeautyHack during a manicure in the Diviani salon. – I think there are two defining reasons: on business trips, there is not always an opportunity to make a correction. And where to find time for this in a busy work schedule. But at the same time, it is not easy to remove the long-term coating on your own. This takes time and at least a minimal set for a manicure. It’s easier with varnish: as soon as the manicure stops looking neat, you just wash it off.

In general, the trend is quite natural: more and more experts talk about the toxicity of durable coatings, and technologists for varnishes come up with such formulas that you can be sure: your manicure will be in order for a week. Plus, let’s be honest, almost all of us injure our nails trying to remove the coating at home on our own.

Eleonora Movsisyan

Co-owner of the Nail Sunny network of art salons

– According to my observations, varnishes are chosen by three categories of clients: who does a manicure once a week. These are girls for whom it is important that the manicure is always fresh, and it makes no sense for them to do gel polish. The second category is those for whom gel polish is contraindicated due to the condition of the nail plate or allergies. Clients aged 50+ are a tribute to the habit, rather. It happens that a client is going on a long vacation and realizes that there will be nowhere to make a correction. In this case, they also come to be coated with ordinary varnish.

In most manicure salons, we were assured that the clients, although they say that they are tired of durable coatings, are still not ready to return to long-term drying after applying and frequently correcting the manicure.

– I can’t say whether varnishes are gaining popularity, but absolutely definitely we are starting to get tired of gel polish, – Albina believes Karaeva, master of nail service at SLTB beauty and hair extension studio… – Today more and more clients choose only a medical coating or refuse it altogether, limiting themselves to a manicure. Life in a metropolis leaves an imprint: we all get tired of the hustle and bustle, we want peace of mind, including on the nails.

– Yes, indeed, many girls have recently been choosing varnishes of translucent tones or even completely transparent, as they prefer more natural nails of natural beauty, – agrees with a colleague Irina Burdakova from Diviani… – But still, our ladies often make gel coatings, as it is very convenient. Perhaps, only in a pedicure in winter, varnish is really preferable to gels. Gel polish adds volume to the nail and the pressure on the nail in the shoe increases.

However, perhaps the point is not at all in demand, but in the fact that many salons themselves are not ready to return to varnishes again.

No one will deny that gel coatings are a much more cost-effective story. Especially for small nail services that only built around this business.

– Beauty salons are of different statuses and sizes. The larger the salon, the larger its audience and the wider range of services it usually offers. And vice versa. Many small companies turn down unpopular services. These, unambiguously, include the coating of nails with ordinary varnish, – explains Anastasia Kim, master of manicure of the MA&MI network of beauty studios. – There are several reasons: firstly, the shelf life of the varnish is much shorter than that of the gel varnish. Often it dries up faster than the master uses up even half of it. Secondly, out of 10 clients, only one wants to varnish their nails. Therefore, today it is unprofitable for small salons to offer coating with ordinary varnish among services.

At the same time, varnish manufacturers look into the future as positively as possible, they do not believe that their coatings are losing in popularity.

– With the emergence of a large number of brands of gel varnishes and the availability of this service, beauty salons and guests have massively switched to a durable coating, but at the moment the varnish coating has been level with a durable coating in frequency, – insists Christina Muslimova, team leader of the nails direction at @authentica_club and @peng_msk. – Recently, clients have become more anxious about the health and condition of nails, long-lasting coating is not suitable for everyone. In addition, modern varnishes also hold firm.

These include, for example, glitter coatings from Smith & cult (last from 5-7 days), new hybrid varnishes Christina fitzgerald (resistant coating without chips up to 10 days). In home care with regular varnishes, of course, it is much easier, but choose varnishes with a light texture that are easy to remove and easy to apply. Such varnishes are also available in the Smith & Cult line.

Share with us, beauty hackers, what camp are you from? Are you still making a durable finish or have you switched to regular varnish?


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