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Why not everyone needs “harmless” cosmetics – VP

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margarita virova

Moving towards conscious consumption in the beauty field, it does not stop gaining popularity – it is expected that most brands in the coming years will try to meet the buyers who are keen on environmental issues. We have already talked about what cruelty-free cosmetics are, showed proven brands that do not test their products on animals, and recommended simple rules for building a conscious beauty routine. We continue to research the topic and find out whether it is necessary to make high demands on the contents of all cosmetic jars.

Clean beauty denotes a choice of cosmetics that are not only not tested on animals and (preferably) available in recyclable packaging, but also do not contain ingredients that could harm the consumer. The idea naturally grew out of the long-standing passion of some part of the audience for organic cosmetics and fashion for a conscious lifestyle. Consistent advocates of “pure beauty” should avoid plastic particles, parabens, sulfates and other substances that consistently lead in hazard ratings, and opt for natural, non-hazardous substances, or “approved” synthetic ingredients such as hyaluronic acid. But you should be careful with such recommendations.

Finding and successfully introducing into daily care products made entirely of innocent extracts, waters and oils is not at all difficult – there are such products in bottomless stores like iHerb, in the lines of large brands, and in hard-to-find niche brands. Checking the “purity” of the composition is also easy: dozens of sites are at your service, where each component of at least some popular can is measured by a toxicity scale or marked as safe or undesirable. Moreover, you definitely don’t have to limit yourself to a bottle of rosehip oil and mineral powder: brands that profess such a careful approach have excellent cleansers, moisturizing serums, masks of all sorts, shampoos and natural peels. In general, the buyer, most likely, will not have to deny himself or save on other pleasures in the name of the right cosmetics.

Natural formulations remain primarily an image story – and it is important to remember this when fashion returns in a new guise.

The main problem with the growing passion for this fashion is that it is based on the belief that substances that are put into cosmetics can be harmful to health – but this attitude is not supported by serious evidence. Proponents of “pure beauty,” for example, still fear parabens, which have been credited with being linked to breast cancer risk due to estrogenicity — a study in rats has since been challenged several times, but the myth is still alive. It is customary not to trust Sanskrins with filters of inorganic origin, silicones, sulfates, synthetic fragrances: even if the harm of a particular substance has not been proven, “pure” philosophy suggests that it should be avoided. Clean beauty gurus advise not to pay attention to promises on cans and independently check the compositions, but you will have to check the lists and articles that are published on resources like Goop – in the same place where they speak favorably about “holistic” care.

Meanwhile, the experts continue to criticize the funds, mixed exclusively with natural substances, precisely because they are not suitable for everyone. Among the components of natural origin, there are many that increase the sensitivity of the skin, cause irritation and can disrupt the natural cycles of the functioning of the skin with prolonged use – cosmetic chemist Paula Begun in one of her posts even listed examples of unambiguously unhealthy “organics”. In addition, parsley extract and shea butter will certainly not be suitable care for skin with acne, pigmentation, atopic dermatitis and other features, and rose water cannot keep up with the renewing properties of synthetic retinol. Natural formulations remain primarily an image story – and it is important to remember this when fashion returns in a new guise.

It is difficult to make your lifestyle environmentally friendly at one moment, especially if this intention concerns putting things in order in your cosmetic bag: the beauty industry will remain a major source of pollution of all sorts for a long time, it is impossible to keep track of the origin of all components today, and information about the interaction of what we consume, the environment is still critically small. This is often not only a breeding ground for new smart consumption initiatives, but also a good source of misconceptions. “Pure beauty” simply does not exist, as well as hypoallergenic for all formulations and universal components – so you should not count on detox serums and pharmacy-type packaging more than any other entertainment trends that have captured the industry.

Cover: pauchi – stock.adobe.com

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