British designer Ifeani Okwadi has won the 36th Hyères Fashion and Photography Festival and the Première Vision Jury Grand Prix. Reported by The Business of Fashion. In the competition, the designer presented the Take the Boys’ Toys collection inspired by the Greenham Women’s Peace Camp protests against the deployment of nuclear weapons at a former Royal Air Force base in Berkshire. As a prize, Okwadi will receive 20 thousand euros for the development of his own brand, and will also take part in the Première Vision Paris exhibition and implement the project with the support of Paraffection, a subsidiary of Chanel.
In addition, Latvian knitwear designer Elina Silina was awarded a Chloé Prize grant, while Thai designer Rukpong Raimaturapong received the Le19M Métiers d’Arts Prize. The president of the festival was Christian Louboutin, and the judges were Lacoste creative director Louise Trotter, designer Helen Kirkum, stylist Suzanne Koller, as well as Tiffany & Co creative director Ruba Abu-Nim and others.