Since Alessandro Michele took over as creative director for Gucci in 2015, the designer has made quite a few decisions that have made headlines. From a show in which models neatly carried their own heads under their arms, to a controversial show in which participants took to the podium in balaclavas – despite the reference, many considered this an inappropriate reference to blackface. The latest news is also scandalous: not so long ago, the model Ayesha Tan Jones came out with a protest at the show, and the artist Sharona Franklin accused the Italian brand Gucci of plagiarism. True, in the past, this kind of misconduct pushed the brand to better decisions in the future – it remains to be hoped that recent events will not be an exception.
Michele’s works within the beauty section of the brand – whether it is an updated decoration or a worthy continuation of the brand’s perfume portfolio – deserve special attention. The debut fragrance for Gucci under his leadership, Bloom turned out to be undoubtedly successful: the perfume in a pink porcelain bottle was invented by the eminent perfume master Alberto Morillas (CK One, Estée Lauder Pleasures or the very “lips” named after Salvador Dali – his handiwork), and advertised the novelty against the background Gardens of Eden of the heroines of the time Dakota Johnson, Hari Nef and Petra Collins.
Many people liked the fresh scent, coupled with the recognizable image of the updated Gucci, and its success paved the way for the “pharmacy” collection of mono-fragrances Alchemist’s Garden, chamomile Memoire d’une Odeur and subsequent Bloom releases: Acqua Di Fiori, Nettare Di Fiori, Gocce di Fiori himself young – Ambrosia Di Fiori in a juicy red bottle. As the description says, “ambrosia was the food of the gods, giving immortality to those who taste it.” The focus of this aromatic ambrosia is the warm and fragrant damask rose and iris from Tuscany, which will accompany the already familiar jasmine, tuberose and Indian quisqualis, which Gucci presents as its unique olfactory flourish.